CSH x AFJ: The Co-Lab

CSH x AFJ: The Co-Lab

My latest piece was created in collaboration with award winning Scottish fashion influencer and all round style icon Caroline Cook, better known as Caroline’s Style Hacks.  A passionate supporter of small businesses with a super creative eye, a loyal following and above everything else an all-round nice person and a delight to work with.  I was thrilled when she responded with such enthusiasm at collaborating on a piece of jewellery.   

We sat down for a chat.  Read what she has to say about her first ever official design collaboration and her journey into fashion so far.

What was your inspiration behind starting your Style Hacks business?
I started my Instagram account nearly 7 years ago so friends could find out where my outfits were from.  My sister and a good friend encouraged me to share my love for pre-loved and small boutique finds. 

How do you stay creative under the pressures of running your own business?
I always like to mix up brands and add in pre-loved finds so I am true to my authentic style.  When working with brands I am conscious of choosing styles I’d always personally wear or style; organic content and partnerships is key. 

How would you define your personal style?
My style has developed over the years but I’m proud to say that it hasn’t changed much in my 20s, 30s and now 40s.  I’d say I like similar styles.  I have however added more colour into my wardrobe as I’ve got older and I dress better for my shape.  I’d like to think my style is individual but super wearable too. 

If you could raid anyone’s wardrobe who’s would it be?
It has to be Jenna Lyons formerly of J Crew.  I love her high-low way of dressing. 

Describe your own jewellery style?
I think I am quite minimalist in that I don’t wear a lot of jewellery everyday.  When I do I like it to make a statement. 

Apart from this collaborated piece, which is your favourite piece of AF jewellery? 
It would have to be the Caro Earrings.  They are versatile and bold.  I love the statement the pearls make and they can be worn day or evening and mixed around.

What has been your favourite part of the creative process for your first design collaboration?
I think the introduction to V.V. Rouleaux and choosing the ribbon.  Also learning more about the manufacturing side from Alison. 

Who do you think will want to wear this necklace?

I’m hoping lots of people.  Those who want to add a subtle but fun element to their outfits and people who want to look individual with a piece you can wear everyday or really dress up.  Also, a person who likes a practical and comfortable piece of jewellery.


Caroline's inspiration board. 



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